How to Live Stream Your Event Successfully

How to Live Stream Your Event Successfully

With many more organisations choosing to live stream their events, viewers and audience members are beginning to form a certain level of expectation when it comes to the live stream’s success.

We are proud to have been offering our live streaming services in London for the last three years. In addition to our 15 years of experience in video production, our team will make sure you are sufficiently prepped and set up for your live stream, ensuring the entire process runs as smoothly as possible.

If you’re holding your first live stream event soon and you want to get it right first time, our team of experts here at Film Your Event have compiled a list of things to tick off your checklist when it comes to planning your live stream.

Plan Thoroughly

As you would with any event, thorough planning is essential for any live streamed event. This will make sure that your presentation, ceremony, or conference is delivered in the best way possible, ensuring that all of your important points are received clearly to the correct audience.

With this is mind, plan what it is your event is offering. Why does it need to be live streamed?

Who are you presenting to? Who is your audience going to be? Who will be speaking on your live stream and are they sufficiently prepped?

And where will you be live streaming from? Does your live streaming set up work well on camera? Is the lighting correct? Can your speakers be seen clearly?

Professional Equipment

Using the best quality equipment and lighting will not only improve the video quality of your live stream, but will improve the reliability and reduce the chance of any mishaps during your event.
At Film Your Event, we will use advanced Sennheiser audio visual equipment to film your London event live stream. We make use of HD broadcast cameras and professional Sony DSLR cameras, depending on your requirements. The cameras we currently use include:

  • Sony PXW-Z150
  • Sony PXW-Z150
  • Sony A7s

To create the most professional looking live stream, we can also use more than one camera to capture the event from multiple angles. We will be able to advise you on this when planning the execution of the live stream.

Choose a Platform

Once you’ve established your audience, it is best to decide where you are going to be able to target this group.

We offer a number of live streaming services. The Youtube/Twitter/Facebook platforms are perfect for a simple solution that is very cost effective. It also allows you stream to larger audiences, as anyone will be able to have access wherever they are. They are however less secure.

An alternative is for us to create a live video stream that is published directly on your corporate website. This can be either open to anyone with the link or only accessible to people who are signed up and /or have a password. How secure does the stream need to be? Is it a free or paid event?

However, if you wish to live stream your London event to a smaller group that you wish to remain private and closed to the public, depending on how secure your message needs to be, there are various options.

Zoom can be a great option if you want to go secure and make sure only people who are signed up can watch the event. You can schedule a webinar instead of a meeting. This can make use of the presenter’s own webcam on their computer, or we can and film it with our professional broadcast cameras and add your branding to the images etc. Skype is also an option.
Whatever your event requires we will discuss you needs and offer advice accordingly.

Promote Your Live Stream Event

And of course, none of this will be worth it if people don’t know that your live stream event is happening!

Utilise your organisation’s social media platforms and clearly communicate to your intended audience when your event is taking place and how and where they can view it.

After Your Event

At Film Your Event, we also offer services in post-production. We can edit your successful event live stream, cutting it down to include the most important parts and removing any filler sections, so audience members that were not able to attend the live stream are able to catch up.

This edited overview video can also be used as marketing tool. We will deliver it to you in HD or 4K quality and in the most suitable file format so that it can be easily shared, transferred and uploaded.

Get in Touch

If you would like to book us to film your London event live streaming, get in touch by using our online contact form with any questions or queries you may have. Alternatively, to speak to us directly, call 07961985008 or email info@filmyourevent.com.