19 Aug How event videography forms part of your content marketing
Event videography in London is a rich basket full of marketing material ready to be utilised around different content-sharing channels. A conference or corporate event needs a videographer to capture all of the hard work and organisation that has gone into it, but it also captures brilliant footage for marketing materials. Discover the potential in our latest post.
Conference Videography for Business to Businesses
When hosting a conference or a trade show, your event space is going to be full of professional people networking, chatting, and exhibiting their services. Capturing all of this on camera and turning it into event videography really communicates the calibre of the professionals your event attracts, and therefore the calibre of your own company and services. For example, if you’re an industry-leading company engaging with other big names and up-and-coming names, you’re instantly associated with a thriving and evolving landscape. Using this corporate event and conference videography to therefore advertise your next event or to reinforce your own brand image in marketing materials instils credibility and a need to be at your next function.
Videography for Internal Marketing
Using workshop videography as part of your internal marketing is equally valuable too. When you work in a large company, it can be difficult to keep your large staff base in the know regarding events and development, especially if you have multiple offices or premises. Using corporate videography to communicate how well a trade show went, the success of a new workshop or a presentation at a conference helps to show your employees what other staff members are achieving and how the company continues to progress. This is motivating and fulfilling because it gives staff members a sense of being invested in – they’re purposefully being communicated to.
Videos as a Communication Medium
Videos, in general, have been shown to be extremely engaging and influence the behaviour of the audience. In business to consumer efforts they influence buying behaviour, and in business to business relationships they certainly instil a level of professionalism and credibility. They engage different senses, stimulate the brain, and communicate dynamically with your audience. There is plenty of scope for video marketing, especially within the corporate sector, so take advantage of our services today.
Contact Film Your Event today on 07961985008 or email us directly at firstname.lastname@example.org to find out more about our London event videography services.